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Social Media Manager

Company: New American Funding
Location: Tustin
Posted on: June 6, 2021

Job Description:

Overview

Position Summary:

The Social Media Manager will implement the company's Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is highly motivated individual with experience and has a passion for designing and implementing the company's content strategy, creating relevant content, blogging, community participation and leadership. The social media marketing manager will maintain daily activity on channels

Responsibilities

Manage ALL paid advertising on social media including lead gen, branding, boosting and continually come up with new campaigns and strategies for all social media audiences: B2B, B2C, REA, Recruiting, etc. Implement social media strategies, coordinating with various managers across the company to ensure its effectiveness and encouraging relevant techniques Create and maintain organic social media accounts Responsible for brand awareness through various social media outlets including but not limited to (Google +, LinkedIn, Twitter, Facebook, YouTube, Glassdoor, Yelp, YouTube, Instagram and many others) Control social media platforms to drive traffic to our sites and ensure reader engagement Work closely with Marketing Managers to develop strategy and lead implementation on all social initiatives that support key marketing objectives Analyze campaign effectiveness through analysis and make recommendations for future campaigns to optimize resources Remain held in all emerging technologies/media and competitive landscape to determine hot new trends and what is accessible for business Collect and analyze marketing data to develop and adjust marketing plans Create and manage a social media team

Qualifications

3 or more years' experience as a Social Media Manager Strong organizational and analytics skills Strong verbal, written and interpersonal communication skills Attention to detail and ability to work independently in a fast-pace deadline oriented environment necessary Understand audience targeting Familiarity with all aspects of social media

Desired Education/Experience:

Bachelor's Degree in Marketing, Public Relations, or similar field; 3+ years' experience in social media; Preferably Mortgage or Finance industry social media experience Experience managing a social media team

Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

[EOE/M/F/D/V. Drug-free workplace.]

Responsibilities - Manage ALL paid advertising on social media including lead gen, branding, boosting and continually come up with new campaigns and strategies for all social media audiences: B2B, B2C, REA, Recruiting, etc. - Implement social media strategies, coordinating with various managers across the company to ensure its effectiveness and encouraging relevant techniques - Create and maintain organic social media accounts - Responsible for brand awareness through various social media outlets including but not limited to (Google +, LinkedIn, Twitter, Facebook, YouTube, Glassdoor, Yelp, YouTube, Instagram and many others) - Control social media platforms to drive traffic to our sites and ensure reader engagement - Work closely with Marketing Managers to develop strategy and lead implementation on all social initiatives that support key marketing objectives - Analyze campaign effectiveness through analysis and make recommendations for future campaigns to optimize resources - Remain held in all emerging technologies/media and competitive landscape to determine hot new trends and what is accessible for business - Collect and analyze marketing data to develop and adjust marketing plans - Create and manage a social media team

Keywords: New American Funding, Tustin , Social Media Manager, Other , Tustin, California

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