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Market Research Analyst

Company: AutoNation, Inc.
Location: Tustin
Posted on: May 31, 2021

Job Description:

AutoNation Headquarters

Position Summary:

AutoNation has a unique opportunity for a Market Research Analyst. As a Market Research Analyst, you will actively monitor the automotive landscape to identify and evaluate competitive threats and opportunities related to the customer experience. In addition, you will have the opportunity to explore new technologies and solutions emerging in the industry. The role will be a critical source of insights on AutoNation's performance relative to the competitive landscape.

The Market Research Analyst will work onsite at our beautiful Corporate Headquarters in sunny Fort Lauderdale, and will partner closely the larger AutoNation Experience team. As projects require, the role will interact with partners across departments (ex: Operations) in order to provide a holistic evaluation of industry trends. On occasion, the role will have exposure to executive leadership to deliver insights.

Job Responsibilities:

  • Conduct audits of competitive initiatives, platforms, customer experience and marketing activities (40%)
  • Engage with outside vendors to identify opportunities to enhance AutoNation's customer experience (20%)
  • Generate insights of industry trends and AutoNation's position in the competitive landscape (25%)
  • Develop executive level summaries, evaluations and/or recommendations (15%)
  • Demonstrate behaviors consistent with the Company's Vision, Mission, and Values in all interactions with customers, co-workers and suppliers.
  • Adheres to all company policies, procedures and safety standards

Qualifications:

  • 3-5 years of marketing research experience.
  • Must have demonstrated ability to think critically
  • Must have strong executive communication skills
  • Should have natural tendency to be curious, analytical or investigative
  • Retail marketing background a plus
  • Automotive background a plus
  • Bachelor's degree in Engineering, Marketing, or Business Management preferred, or must have experience commensurate with job expectations
  • Must meet company's requirements for employment.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform job related tasks other than those specifically presented.

AutoNation is an equal opportunity employer and a drug-free workplace.

Keywords: Market research, analytics, customer experience, automotive, South Florida, Fort Lauderdale

Company Overview

As America's largest and most recognized automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits and a culture that believes in investing in our Associates' professional futures. With over 315 locations from coast to coast, AutoNation has an opportunity for you. We've sold over 13 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering a peerless Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $25 million dollars to drive out cancer, create awareness, and support critical research.

Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you.

Keywords: AutoNation, Inc., Tustin , Market Research Analyst, Other , Tustin, California

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