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Veterans Preferred - Director, Solutions Marketing

Company: Canon Medical Systems
Location: Tustin
Posted on: November 14, 2020

Job Description:

Military Veterans are Encouraged to Apply.   Define, develop, and recommend the overall direction of the Canon Medical Systems' solution. Includes the identification of sales and marketing content required from BUs or other functional departments that demonstrate or support a value based care offering value proposition.

Direct and control the activities of the Solutions Marketing strategy and act as the primary interface for these solutions to all levels of the sales organization.

Own all aspects of customer and market validation of the \"solution,\" including direct customer, federal, state and local government healthcare policy maker interactions.

Direct and plan the work with Business Development (BD) to identify 3rd party alliances for solutions development.

Collaborate with BD and BU teams to identify adjacencies and new opportunity areas, including solution validation plans.

Develop deep relationships with SBG team members and other sales branches. Serve as an advisor on solution positioning and strategies based on market conditions/competitive analysis information. Support ongoing sales/service solutions training.

Support new hire training in collaboration with the Sales support and education teams.

Oversee the development of solutions marketing content. Ensure content is continuously updated and kept relevant.

Owner of the broader sales enablement platform - currently known as the SAM portal. Short and long term lifecycle management of the tool in partnership with the digital marketing team.

Own the application of Market Segmentation information as well as other data sources for the use in creating compelling narratives and persona based messaging.

Oversee the development and continuous improvement of solutions sales tools and all associated marketing content.

Direct the team to work with Medical Affairs and education for deployment of solutions into the first sites for the creation of collaterals from first of kind deployments, luminary reference and show sites in collaboration with show-site team.

Develop a comprehensive multi-level relationship with key BU specified demonstration sites. This includes physicians, technologists, radiology staff, and hospital administration; requires visiting the designated sites 2-3 times per year.

Performance management, including but not limited to coaching, development, counseling, and corrective action.

Develop department budget and ensure adherence to such.

NOTE: Flexibility in location.

Keywords: Canon Medical Systems, Tustin , Veterans Preferred - Director, Solutions Marketing, Other , Tustin, California

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