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Brand Manager

Company: SEB Professional
Location: Tustin
Posted on: November 22, 2021

Job Description:

Brand ManagerABOUT SEB PROFESSIONAL NORTH AMERICA
You may not know, but our products are part of everyday life for everyone, even you. We're a small company that's big business. If you're looking to put your love of coffee to work, keep reading. We are SEB PROFESSIONAL North America, the leader in high-end automated coffee and espresso machines. You may know us better by our brands: Schaerer, WMF, and Wilbur Curtis. Chances are you may have used our products this morning at Dunkin Donuts, Starbucks, or Tim Hortons on your morning coffee run. And we just keep growing, which is why we are looking for people like you to join this team. If you're looking to solve problems and blaze trails in the coffee business, we would love to talk to you.

What you'll do:


In this role:
--- Define Brand strategy, value proposition, brand guidelines, and manage brand vision.
--- Identify new growth opportunities and define the brand management plan to increase the brand's revenue and growth.
--- Conduct market research to build, develop, plan and execute marketing strategies, including all communication channels, especially online and social media.
--- Manage marketing campaign platforms to ensure that products and services meet customers' expectations and increase market share, including product development and pricing.
--- Ensure that brand marketing strategy is cohesive across all departments (product management, sales engineering, technical support, customer service, and our European parent company) and align with our global brand identity.
--- Analyze and quantify the success of marketing campaigns, sales forecasts, and relevant financials and reporting on product sales by creating metric-based reports and presentations.
--- Supervise the external agency to manage advertising, product design, and other forms of marketing to maintain consistency in branding.
--- Organize events such as product launches, exhibitions, and photoshoots.
People who are successful at SEB PROFESSIONAL are driven, focused, and assertive, who have limited patience for the status quo. If this sounds like you, we would love to see you apply and learn more about you!

Do you have the following skills?
--- Bachelor's degree required, preferably in marketing; Masters/MBA a plus.
--- Brand awareness -a clear understanding of brands and marketing.
--- Analytical skills and attention to detail.
--- Creative and able to produce innovative and original ideas.
--- Ability to work transversally across internal and external teams
--- Experience managing brand budgets.
--- Excellent written and verbal communication skills, with the ability to write articles and marketing materials that convey specific business meaning within a diverse work environment.
--- Experience doing market research and interpreting the data gathered to present to internal teams impacted by the results.
--- Highly organized with exceptional follow-through.
--- Experience managing advertising agencies in North America.
--- Proven ability to manage multiple projects and tasks effectively while meeting deadlines and deliver on-time results.
--- Experience in results-driven brand management that enhances sales results.
--- A high degree of business acumen.
--- Preferred background in marketing commercial kitchen, espresso, or coffee equipment.

This job does have some physical demands as well. Can you:
--- Standing and walking at a desk.
--- Heavy computer and phone use.
--- Periodic travel up to 15% to attend tradeshows and/or European headquarters, post-COVID environment.

Compensation & Benefits: What's in it for you?
SEB PROFESSIONAL North America provides a competitive compensation package including health and welfare benefits, paid time off and a retirement savings program.

What it's like to work here
At SEB PROFESSIONAL you have the autonomy to solve problems big and small. You may falter, but with the freedom to try comes the responsibility to course correct. Your big ideas, new thinking and passion for coffee fuel millions of people as they take on their day. We roll up your sleeves, bringing joy to coffee drinkers everywhere. Here, it's not just a cup of coffee it is countless hands building, thinking, and creating that sparks passion around the world
PI152226662

Keywords: SEB Professional, Tustin , Brand Manager, Hospitality & Tourism , Tustin, California

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