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Product & Category Development Manager

Company: Vit-Best Nutrition
Location: Tustin
Posted on: November 24, 2019

Job Description:

Position Summary-The primary focus of this position is to enable the Sales and Business Development functions of the company to achieve the annual and long range (LRP) revenue targets of the Company. This is highly analytical work requiring in-depth knowledge of company strategy, individual products, market and category dynamics, and individual customer strategies and tactics.-Secondarily, act as the lead cross-functional interface for New Product Development (NPD), current product changes/reformulations, and expanded distribution of current product portfolio. This is internal "New Product Development & Management". Insure customer requirements (fill-rate, MABD) are met.- Lead the company's strategy development and tactical deployment to grow the ecommerce platform (initial focus on Amazon) through new products and new distribution.

  • Manage the overall New Product Portfolio Plan and corresponding Customer Portfolio Plan for the company. -With the CCO, establish and annually update the long-range Product and Customer Portfolio Plans. -With Executive Leadership, establish Annual Revenue and Profit targets by category, product, and individual customer rolling to the overall corporate annual plan; Annual Customer Business Plans. -Track new product and customer financial results monthly and prepare Business Plan reviews for the Executive Team. -With direction from the Executive Team, adjust individual Business Plans to meet yearly objectives.
    • Identify new business growth opportunities; new products, expanded distribution in current customers, new channels of distribution, new customers. Evaluate all opportunities from a P&L standpoint to guide Sales and Customer Development.
    • Lead development of new products from identification through commercialization.
    • Create selling presentations to enable effective customer interfaces based on corporate go-to-market strategy.
    • Lead the onboarding of new customers with all internal functions including communication of customer expectations and Vit-Best "go-to-market" plans specific to the customer.
    • Participate in presentations for current and potential new customers.
    • Act as the lead "project manager" interfacing with Sales and all cross-functional resources to insure customer requirements are consistently met (fill rates, on-time deliveries, etc).
    • Develop and deploy the company's ecommerce strategy with an initial focus on Amazon.
    • Participate as a key member of the company's Commercial Development Leadership Team.
      • Demonstrated leadership skills both internally and with customers.
      • Highly collaborative mindset with a focus on team success.
      • Experience in new product development.
      • Sales planning, project management, and execution with successful results.
      • Knowledge of contracting, negotiating, and change management.
      • Knowledge of structuring sales quota goals ad revenue expectations.
      • Motivated, energetic, responsible, reliable, diplomatic, creative.
        Education & Experience
        • 4-year degree required.
        • Business degree preferred / MBA highly desirable.
        • Minimum 10 years' experience in New Product Development, Sales, Business Development, Category Management and/or Marketing.
        • Background in Nutritional Supplements, Health and Wellness, Consumer Products or related industries is a plus.

Keywords: Vit-Best Nutrition, Tustin , Product & Category Development Manager, Executive , Tustin, California

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