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Manager, Property Marketing

Company: Tricon Residential
Location: Tustin
Posted on: March 17, 2023

Job Description:

Tricon Residential Inc. (NYSE: TCN, TSX: TCN) is anownerand operatorofa growing portfolioof morethan 36,000 single-family rental homes in the U.S.Sun Beltand multi-familyapartmentsin Canada.Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon's culture and business philosophy.We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams.Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage. At Tricon, we imagine a world where housing unlocks life's potential. For more information, visit.Job DescriptionThe key responsibility of this role is to create and implement marketing plans to support a regional portfolio of single-family rental (SFR) homes and single-family rental communities (SFR Communities) that bring the brand to life across all marketing and communications channels in a way that drives traffic, converts leads, and retains existing customers. They must have a proven ability to conceive and implement successful marketing campaigns holistically from ideation to execution while supporting strategic growth initiatives and priorities.
This position will collaborate with Marketing and Communications team members and with all other departments within the Company as required, as well as outside agencies and contractors to ensure all deliverables are completed on time, within budget and in alignment with Tricon Residential brand guidelines.Essential Duties and Responsibilities include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

  • Assist in the implementation of strategic marketing plans, programs, and tactics
  • Use a data-driven and analytical approach to develop regional campaigns to grow customer engagement across channels, maximizing opportunities across customer touchpoints
  • Write content supporting campaigns and initiatives for all channels including, email, website, and social
  • Optimize and maintain day-to-day planning and tracking tools for organization visibility
  • Provide tools, processes, and training for regional operations teams to enable successful execution of content
  • Coordinate with outsourced vendors and internal staff for the development and production of floorplans, site maps, photography, advertising, signage and collateral materials to support leasing and marketing programs
  • Coordinate with internal teams to execute marketing plans across various channels including social, web, paid and public relations
  • Create marketing assets using design software in alignment with brand guidelines
  • Lead the compilation of key performance metrics and input into reports
  • Manage budget reconciliation and submit all journal entries to the accounting teams
  • Attend meetings as the marketing representative providing reports back on important opportunities and challenges
  • Responsible for video and photo shoot project management and direction
  • Schedule installation of signage, model furniture, sign spinners, etc.
  • Cultivate and manage relationships with internal stakeholders including Operations, Legal, Asset Management and LeasingQualifications:
    • Understanding of basic and advanced marketing and communications principles
    • Team player, with an understanding of the importance of collaboration, transparency and sharing
    • Advanced writing and editing skills
    • Project management experience in a marketing environment; able to manage budgets, scheduling, meeting planning and multiple deliverables for multiples projects simultaneously
    • Highly proficient in MS Office (Excel, PowerPoint, Word, Outlook) InDesign and Acrobat Adobe Suite
    • Experience in the development and management of advanced Excel reports
    • Must be able to communicate effectively verbally and in writing with a diverse group of people
    • Must be a strategic thinker, analytical, and creative, as well as, extremely organized, highly detailed, self-motivated, confident, energetic, and creative
    • Must be able to operate under pressure and meet tight deadlines
    • Must work collaboratively and efficaciously as a team member within the Marketing & Communications Department and with other departments and vendorsRequirements:
      • 5-8 years of Real Estate marketing experience, SFR industry marketing experience a plus
      • Excellent project and time management skills
      • Proficient at managing and tracking budgets
      • Excellent written and verbal skills
      • Highly proficient in MS Office, InDesign and Adobe Acrobat
      • Bachelor's degreePhysical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.At Tricon Residential, we know that the best ideas happen when people bring their uniqueness to work with them. Inclusion is an integral part of how we leverage that uniqueness into our Company. Supporting Diversity, Inclusion and Belonging is not only the right thing to do; it is the right thing to do for our business.Salary RangePlacement within this compensation range will be determined by the candidate's knowledge, experience and skills.$81,080.00 - $135,140.00

Keywords: Tricon Residential, Tustin , Manager, Property Marketing, Executive , Tustin, California

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