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Managing Director BU - VL + a 5% Signing Reward

Company: Canon Medical Systems USA, Inc.
Location: Tustin
Posted on: January 5, 2020

Job Description:

OVERVIEWCanon Medical Systems is currently seeking a Managing Director of BU to develop and implement tactical and strategic marketing plans for the business unit and ensure that programs support business unit objectives and company financial goals. Directs and controls strategic development, as well as medical affairs for specific Modality. Continually evaluate the effectiveness of marketing promotions and programs, and modify marketing plans to meet changing market and competitive conditions. Continuously drive and increase brand awareness and customer mind share. Provides strategy and direction across strategic development and medical affairs throughout the lifecycle of the product: Pre-Market, Introduction, Aftermarket and Sunset. Guides and collaborates with solutions marketing for the modality. Collaborate with business development to identify and develop adjacent areas of growth.

  • Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results. Ensure the program's success through market segmentation, messaging, and positioning Product across product life cycle Pre-Market, Introduction, Aftermarket and Sunset.
  • Directs and controls the activities of strategic Development and medical affairs for BU.
  • Continually monitor market to determine market size, CMSU's potential market share and the effectiveness of marketing programs and special promotions. Where necessary, adjust terms and conditions of these programs and promotions.
  • Develops strategy for Clinical Research and validation throughout the lifecycle of the product across the BU. Develops Strategy for BU medical affairs research projects including data collection, protocol development, data acquisition, phantom studies, equipment operation, post processing, co-writing papers and developing presentations.
  • Develops relationships with Market Development/Solutions Marketing Leadership to Analyze, track and communicate relevant clinical procedures and emerging application trends to BU, CMSU executive team and new product development teams.
  • Develop a strong group of clinical advisors, and conduct annual medical advisory boards for modality with CMSC engineering support.
  • Manage the collection and analysis of competitive information, and develop marketing strategies to improve market share.
  • Oversee and support the development and continuous improvement of sales tools, brochures and videos through solutions marketing.
  • Performance management, including but not limited to coaching, development, counseling, and corrective action.
  • Develop department budget and ensure adherence to such.
  • Make decisions on pricing changes and special marketing promotions.
  • Liaison with CMSC BUs on new product introduction planning and product roadmaps.
  • Implementation of "voice of the customer" feedback process to CMSC through collaboration with the cross functional team including but not limited to clinical collaborations, applications and service.
  • Lead BU product launches in the US in collaboration with CMSC and the global teams as required.
  • Maintain relationship with key luminaries to help drive the BU mind share.
  • Make sure that tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes
  • Identify and develop adjacent areas of growth jointly with business development.
    • Demonstrated ability to design and implement strategic plans that have led to improved business operations, profitability and efficiency.
    • Proficiency with windows-based software.
    • Strong communication skills, including credible interaction with prominent academicians and demonstrated skill at scientific writing and presenting.
    • Proven ability to operate effectively in a matrix organizational structure.
    • Detailed clinical and/or technical knowledge of specific Modality.
    • Prior personnel management or project management experience desired.
    • Working knowledge of clinical review workstations desired.
    • Strong leadership skills with ability to lead cross functional teams and initiatives.
    • 4 Year / Bachelor's Degree - Equivalent experience in lieu of degree.
    • 7 years Marketing management experience in a field-based sales company and product management experience in a medical imaging company.#LI-RS1
      About us!Canon Medical Systems USA, Inc., a world leader in diagnostic imaging, is in search of qualified candidates to fill our open positions. Canon Medical Systems offers a competitive salary and benefits package, we support a diverse workplace and are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, sexual orientation, gender identity, religion, national origin, protected veteran status, or on the basis of disability. We invite you to join and become part of our Canon family.

Keywords: Canon Medical Systems USA, Inc., Tustin , Managing Director BU - VL + a 5% Signing Reward, Executive , Tustin, California

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