Director Product Marketing B2B Channel

Company: Apartment Association of Orange County
Location: Tustin
Posted on: March 1, 2025

Job Description:

About the Company - $1B International technology manufacturer. Our products help people stay safe and connected. We are building a global research & development product hub in California. The US product hub will spearhead global research and development for next-gen technology products.About the Role - Director/Sr. Product Marketing Manager - Business Networking / Physical Security productsResponsibilities:

• Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
• Execute Go-To-Market launches for new solutions, products, and feature releases.
• Act as a product marketing advisor in internal and external product communications including training, sales pitches, industry shows, media conferences, and influencer collaborations.
• Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.Qualifications:
  • BA/BS degree in marketing, network engineering, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
  • 8+ years of progressive experience in product marketing or growth marketing, with a proven track record in the business networking or related industry.
  • Extensive experience and understanding of the business networking hardware industry and/or Physical Security.
  • Experience in other industries/products such as Wireless Wifi, Video/Keyless Access, VOIP, and IT-related industries for unified communications.
  • Must have experience with vertical markets B2B SMB, Hospitality, Education, Multi-Dwelling Units, Internet Service Providers, and Enterprise-level clients.
  • Strong technical understanding of the product and solutions and the ability to effectively translate technology features into partner and business benefits.Required Skills - Product marketing experience in networking hardware infrastructure and/or physical security products.Preferred Skills - Marketing to B2B and Channel Partners, VAR, MSP.Pay Range and Compensation Package - Salary range: $130,000 - $210,000 + Bonus + Excellent Paid Benefits.Equal Opportunity Statement - We have invested almost $1B in building a global Research & Development product center in California. Unlimited career and growth opportunities.Recruiter: Nadine ReedusSr. Director RecruitingCulver Careers - Top 1% of Recruiters - North America
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Keywords: Apartment Association of Orange County, Tustin , Director Product Marketing B2B Channel, Advertising , Tustin, California