Marketing Specialist
Company: Bedrosians Tile & Stone
Location: Tustin
Posted on: May 24, 2023
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Job Description:
Job Title: Marketing Specialist
Job Summary:
We are seeking a talented Marketing Specialist to join our team.
The successful candidate will be responsible for developing and
executing marketing campaigns to increase brand awareness and
generate leads and grow sales. The ideal candidate should have
experience in using Pipedrive, Social Media, Email Campaigns,
Active Campaign, and identifying target market data to use for
outreach.
Responsibilities:
Key Responsibilities:
--- Develop and execute marketing campaigns to increase brand
awareness and generate leads
--- Use Pipedrive to manage leads and track progress through the
sales funnel
--- Manage social media accounts, including content creation,
community management, and advertising
--- Develop and execute email campaigns to engage leads and drive
conversions
--- Use Active Campaign to automate marketing campaigns and
workflows
--- Identify target market data for Southern California, including
demographics, psychographics, and buyer personas
--- Conduct market research to identify trends, opportunities, and
competitive insights
--- Collaborate with the sales team to develop sales enablement
materials and ensure alignment between marketing and sales
strategies
--- Analyze marketing data to measure the effectiveness of
campaigns and optimize performance
--- Identify and utilize additional alternative programs and
methods to execute effective marketing campaigns and outreach
Qualifications:
Qualifications:
--- Bachelor's degree in Marketing, Communications, or a related
field
--- 3+ years of experience in marketing, preferably in B2B or
technology industries
--- Experience using Pipedrive, Social Media, Email Campaigns, and
Active Campaign
--- Strong analytical skills and experience using data to inform
marketing decisions
--- Excellent written and verbal communication skills
--- Creative problem solver with a can-do attitude
--- Ability to work independently and as part of a team
If you meet the qualifications for this position, please submit
your resume and a cover letter detailing your experience with
Pipedrive, Social Media, Email Campaigns, Active Campaign, and
identifying target market data for Southern California. We look
forward to hearing from you!
About Company:
Bedrosians is a California based company with 40+ locations. The
company was started in 1948 (over 70 years old) and continues to
thrive and grow. We are one of the largest tile, stone, and slab
distributors in the United States.
We believe in and strive to provide the highest possible level of
service, the best technical and design assistance available,
excellent product quality, and competitive pricing.
We are a company that believes in high design products at a
competitive price. We source high quality products from all over
the world and stock our products. We serve a number of customer
segments including homeowners, customer home builders, production
home builders, designers, architects, commercial developers, retail
showrooms, etc.
Keywords: Bedrosians Tile & Stone, Tustin , Marketing Specialist, Advertising , Tustin, California
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