Social Media Account Executive

Company: Bridal Collective
Location: Tustin
Posted on: August 2, 2022

Job Description:

We are a bridal manufacturer with a highly sought-after portfolio of bridal brands. We are looking for a Social Media Account Executive (SMAE) to build global demand and awareness of their assigned brand(s) by utilizing social media platforms, brand website, developing content, KPI analysis to further increase engagement, growth, and product sales.

ESSENTIAL DUTIES

• Successfully manage all social platforms relating to brand(s)
• Global Brand Influencer = Responsible for Brand Image. Voice, & Advocacy
• Create Buzz > Demand > Sales
• Build Trust > Authenticity > Clout
• Designer Publicist
• Product and Brand Expert
• Social Expert - Best Practices - Trends - Platform Updates - Social Savvy
• Align with Global & Regional Marketing & Sales Plans
• Develop an annual Social Media Strategy
• Increase Follower Growth & Community Engagement
• Drive Traffic to Website with alignment of SEO and PPC Campaigns
• Ads / Boosting / Influencers Networks / Promotions / Giveaways
• 3rd Party Add-Ons - Scheduling / Posting / Analytics / Editing
• KPI Reporting & Analysis
• Competitor Research & Analysis
• Content Creator (Original, Collaborations, Paid)
• Shoot Planning, Execution, Logistics, & Budget management
• Social Copy, Blog Development, Product Descriptions & Keywords
• Collaborate, Support, Communicate with: Regional Marketing & Sales Teams (Retail Partners), C.O.R.E.S., Design Team & Production, Industry Contacts, Vendors, Influencers
• Travel Required: Company events
  
  QUALIFICATIONS
  • Bachelor's Degree in Communications, Marketing, Public Relations, or Business Administration.
  • 2 years experience in marketing and social media management. Retail and bridal fashion industry experience preferred.
  • Very strong command of the English language in both written and verbal communication.
  • Proficient in Microsoft Office Suite: Excel, Outlook, Word, And PowerPoint.
  • Strong project management and organizational skills; ability to manage multiple projects simultaneously with tight deadlines and quick turnaround time.
  • Must be an energetic, innovative thinker able to contribute to the creative direction of the label(s).
  • Possess strong critical thinking skills and initiative to present new ideas and resolve current issues.
  • Must be highly team-oriented while possessing an ability to work independently, be self-motivated, and use independent judgment where appropriate.
    BENEFITS
    • 401(k)
    • 401(k) matching
    • Dental insurance
    • Employee discount
    • Health insurance
    • Life insurance
    • Paid time off
    • Vision insurance
      

Keywords: Bridal Collective, Tustin , Social Media Account Executive, Advertising , Tustin, California