Marketing Coordinator - RNA
Company: Zymo Research Corp
Posted on: January 13, 2022
Position Title: -Marketing Coordinator - RNA
Location: -Irvine, CA
Summary/Contribution of Position
Zymo Research is looking for a Marketing Coordinator to join our
RNA Business Unit. The Marketing Coordinator will lead marketing
strategy, alliance management, and campaign initiatives for Zymo
Research's RNA business unit. The Marketing Coordinator's
responsibilities include leading the development of product
marketing strategies, competitive research, identification of key
value messaging, and developing and managing marketing campaigns
(roadmap) across all appropriate channels.
The successful Marketing Coordinator will collaborate closely with
cross-functional product, service, and account teams. They will
increase service offering awareness, deliver increased demand, and
report results. The successful applicant must be comfortable and
effective communicating strategy, insights, value, plans, and
results to various stakeholders at all levels of the business.
The ideal candidate has a track record of success leading marketing
campaigns in the bioscience and/or healthcare space with a balance
of creativity/vision and organization skills. If you are looking to
join a dynamic, growing team in a high-impact role, we want to
speak with you. The position is full-time and is based in the Zymo
Research operations office in Tustin, CA (not remote).
Marketing Coordinator Responsibilities:
Lead the development, documentation, and communication of marketing
Develop clear, concise value messaging to drive impactful
Identify key audience segments to target in various appropriate
Perform market research, product positioning, and pricing exercises
to create or identify competitive advantages.
Collaborate with scientists, product managers, and marketing
operations to develop communications, campaigns, and plans.
Build integrated marketing campaigns and plans across various
channels using an omnichannel approach.
Analyze, and identify new opportunities to increase reach and
Create and analyze key performance metrics of campaigns and
communicate strategies and plans for improvement.
Proactively communicate marketing activities as well as campaign
progress, insights, and results.
Undertake continuous analysis of competitive environment and market
Regularly communicate trends and learning to stakeholders and
provide strategic recommendations for product roadmaps and market
Marketing Manager Requirements:
Bachelor's degree in Marketing, Communications, Business
Administration or Management, or related field.
Minimum of 5 years in a marketing role with 3 years minimum leading
Omnichannel campaigns with accountability for campaign results.
In-depth understanding of marketing functions including strategic
and tactical marketing, marketing communications, market research,
product management, distribution channels, competitive
intelligence, and customer relationship management.
Ability to analyze data and use customer research, data, and
metrics to back up assumptions identify opportunities, and assess
the effectiveness of marketing campaigns.
Experience marketing global medical devices, biotech products
and/or services and a familiarity with operations of routine
research and clinical testing a plus
Market development experience a plus.
Proven experience and clear track record of success growing market
share in a B2B product marketing role.
Strong execution capability in a complex, rapidly evolving
Outstanding oral and written communication, and presentation skills
including the ability to clearly convey complex ideas and
Self-starter with excellent self-leadership and management
Strong analytical and problem-solving skills.
Proficiency with relevant technology (MSOffice - Word, Excel,
PowerPoint; Project Management tools, etc.).
Keywords: Zymo Research Corp, Tustin , Marketing Coordinator - RNA, Advertising , Tustin, California
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