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Social Media Manager

Company: New American Funding
Location: Tustin
Posted on: November 19, 2021

Job Description:

Overview

Position Summary:

The Marketing Manager is responsible for the organization's marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business focusing on social media and internal events. The Marketing Manager will provide direction to internal staff and agencies for the development of external communications programs. The successful candidate will demonstrate the ability to develop short-term strategic marketing plans and implement marketing programs that capitalize on business opportunities that drive events, grow social accounts, and increase brand awareness. The Marketing Manager will collaborate with subject matter experts and our internal legal department to ensure regulatory compliance and appropriate legal review.

Responsibilities
Oversees implementation of marketing plans and programs including short-term paid social campaigns, events, and social media.
Maintains and develops engagement strategy with consumers, b2b audiences, and influencers through all corporate owned social channels
Manage and implement social media content and direct programs to improve social media reputation and recognition.
Assist with implementing social content direction to different departments and teams including: legal, human resources, sales, etc.
Collaborates with subject matter experts to develop social and event content
Manages outside vendors and agencies associated with social media and corporate events
Provide direction to copywriters, designers, and video editors of content required for social media and corporate events
Analyze monthly social reports and communications to team lead, and create optimization tactics to improve
Oversees the social media coordinator
Coordinates content for leadership's social account and oversees management of social accounts
Other duties may be assigned.

Qualifications
Five or more years' experience working as a marketing manager with social experience
Marketing experience within mortgage, real estate, finance, and/or banking preferred

Desired Education/Experience
Bachelors or Master's degree in Marketing, Communications or Related Field
Five or more years' of management experience
Proven track record of success in senior marketing roles
Confident, driven and dynamic leader
Entrepreneurial mindset with the ability to spot marketing opportunities
Well versed in internet advertising

Work Authorization : Must be able to verify identity and employment eligibility to work in the U.S.

Other Duties : This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.

[EOE/M/F/D/V. Drug-free workplace.]

Keywords: New American Funding, Tustin , Social Media Manager, Advertising , Tustin, California

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